The company I work for (Cisco), just announced the intent to acquire Pure Digital – makers of the Flip, for a whopping $590m. The CEO of Pure Digital, Jonathan Kaplan, was in Seattle and spoke at our company meeting yesterday.
The flip is a very cool product. I'm not sure my backpacking trips are ever entertaining enough to want to shoot video – but I'm sure some readers might find the idea interesting.
If you haven't heard of it before (living under a rock?) then it's a tiny Digital Video Camera – about 4 x 2 and weighs a ridiculous 3.3 oz. It has built-in storage, but it's elegance it truly in it's simplicity.
Jonathan was a humble yet inspiring guy – his tenacity on simplicity really shows in the Flip. I've wrestled with camcorders, codecs, video problems, fire-wire connections and all sorts of mess in the past. The flip – is insanely easy – you just flip a switch on the side and up pops a USB connector. Plug it into your PC, some simple software runs automatically and hey presto – your video is on YouTube or off to your friends and family via a link in email.
It is truly in the league of an Apple product – something all consumer companies aspire to – but very few can ever achieve.
More info at www.theflip.com.